Florida Poised for Post-Pandemic Tourism Record with Surge in International Visitors

Florida’s tourism is set to break post-pandemic records with more international travelers compared to California or New York, reports the state’s official travel planning source.

In the first half of this year, Florida hosted 70.8 million visitors, up 1.3% from the same period in 2022 and 4.5% higher than pre-pandemic 2019 levels, according to VISIT FLORIDA.

While U.S. travelers comprised 92% of the state’s visitors in Q2 2023, Canadian and overseas visitors surged by 81% and 22% respectively, in contrast to a 1.1% decline in domestic visits.

Dana Young, President and CEO of VISIT FLORIDA, credited Governor Ron DeSantis’ “freedom first” approach for the tourism boost, highlighting Florida’s early pandemic reopening versus lockdowns in California and New York.

Florida’s international visitor recovery rate, at 80% of 2019 levels, surpasses New York (75%) and California (68%). In overseas visitor recovery, Florida leads with 73% compared to other states.

Over the last two years, Florida consistently topped the nation in overseas visitors’ market share. In 2022, 29% of international travelers came from Canada, followed by the UK (11.5%), Brazil (7.4%), Colombia (5.8%), and Mexico (4.6%).

The regional breakdown indicates that 33.5% of Florida’s international travelers were from North America, 26% from South America, 25.6% from Europe, 7.2% from the Caribbean, 4.9% from Central America, 2.4% from Asia/Oceania, and 1.7% from Africa and the Middle East.

Richard Shaw
Richard Shaw
Richard Shaw is a seasoned conservative news journalist based in New Orleans, Louisiana. With over 15 years of experience in the industry, Richard is known for his insightful reporting on national and international affairs, as well as his in-depth analysis of political and cultural issues.

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