According to Axios, friends and allies of former President Donald Trump anticipate his return to Twitter before the 2024 election. Trump has not tweeted in nearly two and a half years since he was banned from the platform following the January 6, 2021 attack on the Capitol. However, he still boasts approximately 87 million followers on Twitter.
In November of last year, Twitter CEO Elon Musk reinstated Trump’s account, but the former president has chosen to focus his attention on Truth Social, a platform in which he holds majority ownership and has garnered 5 million followers.
Analysts suggest that if Trump were to return to Twitter and prioritize it over Truth Social, the value of Trump Media & Technology Group (TMTG), the umbrella organization for Truth Social, could decline. Currently, Trump owns 90% of TMTG.
Despite the potential business implications, sources close to Trump’s team believe that he will eventually make a comeback on Twitter as he campaigns for the 2024 Republican nomination while facing various legal challenges.
“President Trump needs to make Twitter great again. I want him to get back on before the presidential campaign heats up,” expressed Mike Davis, founder of conservative legal group The Article III Project, to Axios. “From a business perspective, it’s very smart he’s only on Truth. From a political perspective, he needs to be on Twitter.”
Trump has been utilizing Truth Social to address his legal issues and has been using “reTruths” to share posts from congressional allies, favorable polling data, and clips from conservative networks.
Sources indicate that Trump personally writes less than half of the posts on Truth Social, with others being dictated or crafted by senior campaign advisers Dan Scavino and Jason Miller, as well as communications director Steven Cheung.
Trump has been particularly active on Truth Social this month, including preempting the Justice Department’s announcement of his charges in a classified documents case.
Axios reported that Trump had considered returning to Twitter in December 2022, following the conclusion of the House Jan. 6 select committee’s hearings. His team even drafted potential tweets for posting on the platform. However, he ultimately decided to remain on Truth Social.
Should Trump make a Twitter comeback, he might be subject to an agreement requiring him to post on Truth Social at least six hours before sharing the same content on another platform, as stated in a regulatory filing by Digital World Acquisition Group.
The proposed merger between TMTG and Digital World Acquisition Group remains uncertain due to ongoing government investigations into potential violations of money laundering regulations by TMTG, as reported by Axios.